'Share Yalumba':
Win a Smart Car Competition
Yalumba's major consumer neck tag promotion, launched in September 2005, has been designed to suit their advertising – 'Share Yalumba'.
The Major prize giveaway – a new Smart Car forfour, will be awarded to the lucky winner in January 2006.
The promotion is associated with Yalumba Y Series, Yalumba Galway and Yalumba Christobel's wines, with over 1 million neck tags being produced along with Smart, 'Share Yalumba' point of sale – including header sleeves, shelf talkers and core flutes.
The Prize Pool
One lucky winner will receive a Smart forfour (RRP $23,600) plus 10 runner up prizes, two drawn each month, of 1 dozen Yalumba Y Series wines. Entries close 31st January 2006, with the major prize draw 6th Feb 2006.
Why so Smart?
Smart car is Australia’s newest automotive brand. It is Mercedes-Benz's engineered with a Tridion safety cell – sturdy rigid & tough. EPS – Electronic Stability Program adjusts braking and engine torque to stabilise the car automatically and is made from expensive, intensive lightweight materials. Smart cars lighten the load on the environment – they are sporty, comfortable and very efficient.
